Mostly building AI that understands people, writing music, not as much as I'd like these days, and trying my best to be a good dad to two wonderful kids.
My main focus is running Brox.AI, (quick plug: we're aiming to transform every decision a company makes with predictive human intelligence, via a massive network of digital twins of real people) which I co-founded 3 years ago with the brilliant Durgè Seerden. I've built a few startups, sold the last one to YouGov PLC, and apart from making music, I write the odd blog post (substack here) about whatever floats my boat at the time.
On the personal side I play pretty much any instrument badly, the piano especially badly. I like to wear suits, I think they look cool and unusual in SF where I'm based, my friends might describe me as a bit pretentious (did I mention I'm English), and I'm always trying to have fun, reminding myself that we'll all be dead in a 100 years (though that may shortly no longer be true, but whether it's 100 years or a 1,000 the point still stands).
If your job is a step in someone else's chain, you're in trouble. If you own a process end-to-end, you're about to have the best decade of your career. Plus how companies should actually be deploying AI.
Second instalment of Unguarded. 80+ interviews with HNWIs averaging $24 million in assets reveal surprising truths about money, identity, and what luxury really means.
My non-hype take on Claude Code—it's amazing for non-coders. How I use it for CRM, sales, internal operations, and why most SaaS is fucked.
First instalment of Unguarded. 39 interviews, 1.4 million characters of transcripts, and unexpected insights about male psychology.